REDEFINING RICH: GEN Z’S SOFT SAVING TREND

Redefining Rich: Gen Z’s Soft Saving Trend

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: make gradually, conserve aggressively, get a home, and prepare for retirement. However Gen Z is coming close to cash with a fresh perspective. Instead of concentrating only on long-term build-up, this generation is focusing on equilibrium

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